Jonathan is an English typographer/ graphic designer and the founder of Barnbrook Studio. When he talked at Stockport College about his first inspiration and strong connection to graphics evolving through record cover design and the intrinsic links he made between image music and emotion, a genuine motivation to the idea of expression and visual communication was immediately put forward.
Jonathan's professional ethos is reflected not only in his choice of client i.e. "Buy Nothing Day" but also through some of his typography which is often evident in its title. They can be sarcastic or cheeky designs but are always derived from his perceptions and responses to the world around him, he pointed out that being able to draw inspiration from your surroundings is fundamental to design.
We were shown a clear example of this with his "Mason Sans" type face (below) where Jonathan has made direct links between architecture and character structure; you can see the similarity of the gothic window against the letter "A".
The element of the presentation that really grabbed my attention was Jonathan's attitude and distaste towards the corporate industry of design. This for me was an eye opener into the approach that a well established and respected designer could have in todays industry. Because of my own preconceptions of what it means to work as a designer I found this a very pleasant revelation, and when presented with stories of turning down commissions such as Coca Cola based on ethical stand points I couldn't help but be impressed.
When reflecting on the industry there were a few disconcerting points put forward on where we can expect to stand as graphic designers. The first was that in the eyes of the masses we are the bottom rung of the ladder, and when it comes to the higher-achy of creative professions not to expect too much respect.
The other more inspirational points were focused on starting up on your own and trying to approach the industry on your own terms, this was coupled with strong advise on collaborating with as many different people as possible, one of my favorite aspects of design. And last but far from least was Jonathan's advise on incorporating elements of design you love into your portfolio as well as briefs you've been set to give good conversational points of interest during an interview. - Passion is key!
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