This article by Nat Hunter from a copy of Grafik is highlighting the issue of wastefulness within the design industry. It acts as an eye opener to anyone unaware of the intensities of mass paper production and reflects on the development from old styles of print production.
Nat argues that in our digital world we have become separated from the essential processes that help inspire and spark our concepts and in doing so we are loosing vital knowledge needed to drive our imagination and understanding, and push further our techniques and technology.
Despite this it isn't disputed that our learnt "click & send" behavior is both economically and environmentally beneficial.
The advice offered to any designer interested in producing quality work that would survive the bin is to give more care and attention to any physical processes you take part in and to start looking closely at what happens between the send and the print process, this will hopefully inspire you go on to produce pieces of work that will mean something to someone.
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