The branding workshop organised through college saw Owen Stevens from "Brand Orienteering" come in to give us a crash course in the concepts and techniques used in developing corporate brands.
The full day workshop was really informative in it's break down of branding. Through a number of group activities we were shown how we could break a brand identity down into it's core elements/themes, this gave good insight into the thought processes of companies trying to sell to us as well as the ways in which society thinks.
One of the angles we were encouraged to exercise was to think of a corporate brand as if it were a celebrity. Doing this made you examine and break down their public personality and so revealed not only what they represent but quite clearly who these different characteristics may appeal to. This technique could be easily applied to ideas behind brand identities.
To help visualise the processes and techniques we were given a booklet of both examples and self prompting questions. After a day of workshops and discussion this will act as a good reminder of all the info and advise that was offered.
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