What CURB is doing for the industry and environment is inspiring and their interpretation of the market is one that more design companies will have to consider, not least because it works! The seemingly random discovery of a logo pressed into snow or cleaned onto a path projects it's message aside from all the white noise of today's visual communication and makes you feel as though you've found something special.
That said it's hard to believe this form of advertising will dominate the industry, and for that matter could you imagine a world completely plastered in logos? From the trees on your street to your local park! "They Live" in overdrive!... But fear not, to its credit the idea of most low impact design is that it's not meant to last forever.
CURB boast their environmental consciousness while trying to pull away from the image of "Eco-Worriers", they offer natural design solutions for clients simply because they think it's the right thing to do and I can't say I disagree.
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