Adobe produced a two-piece webpage banner ad earlier this year in response to Apple's position on the heated dispute of Flash and it's compatibility with mobile "i"media.
Now whether you believe this is a pure power struggle or a war on freedom of expression, or indeed both you can't argue that it has been a bold display of strategy that left creative’s everywhere on the edge of their seats.
This advert (below) was a direct dig at Apple for refusing to apply Flash to the iPhone and other gadgets. The first web-banner appears with Adobe's logo leading with the statement "WE [heart] APPLE" followed by he second banner which reads "what we don't love is anybody taking away your freedom to choose what you create, how you create it and what you experience on the web".
This little 300x250 pixel ad, plain and with a basic colour scheme couldn't have more bells and whistles! The statement carried all the weight needed to grab people’s attention; relating to the key theme freedom of expression it was a direct swing at Apple over their control in the market.
Clicking on the second banner you are taken to an open letter written by Adobe (below) on the issue. Apple has also responded with an open letter of there own here.
This advert is a good example of having a strong message to put forward and executing it effectively; an obvious case of less is more.
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